CAMA café x plantica “Spring Rippling Flower Season” Collaboration (Taiwan)

Taiwan’s leading coffee chain, CAMA café, and Japanese flower creative studio plantica executed their first collaboration, themed “Spring Rippling Flower Season” (春漾花季), across Taiwan. Celebrating the arrival of spring, this project featured plantica’s signature realistic floral designs vividly adorning CAMA café’s cups and various merchandise.

Project Overview:

Theme: “Spring Rippling Flower Season” – Spring flowers bloom on cups and goods
Period: April 19 (Fri) – June 2 (Sun), 2019 (Project has concluded)
Location: Approximately 120 CAMA café stores throughout Taiwan

Key Collaboration Elements:

◆Limited Design Items:
Hot Cups (4 types) & Ice Cups (2 types) [Total distributed: ~726,000]
Double-Layer Glass Bottle (400ml / NT$650) [Limited 2,000 units]
Original Drip Coffee Bags (2 types) [16,000 units each]
(Total non-cup merchandise items: approx. 30,000)

◆Limited Coffee Blends:
Floral Yirgacheffe
Honey Garden [NT$45 each]

◆Store & SNS Promotions:
19% off large-size coffee campaign.
Special offer on limited bottles with coffee bean/drip bag purchases.
Instagram photo contest (at specific store) with Okinawa trip prize.
Exclusive gifts for members purchasing floral-themed items.

Outcomes:
plantica handled all cup, packaging, and merchandise designs for this project, adding a fresh dimension to the CAMA café brand experience. The visually appealing items and SNS campaigns were highly successful, with the #春漾花季 hashtag gaining significant traction on Instagram. This collaboration fostered a novel coffee experience blending Taiwanese and Japanese cultures and garnered considerable attention as a noteworthy creative partnership within Taiwan.
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【中文简体字版本 / Simplified Chinese Version】

CAMA café × plantica「春漾花季」联名合作 (台湾)

台湾知名连锁咖啡品牌「CAMA café (咖码咖啡)」与日本花卉创意工作室「plantica (プランティカ)」首次携手，在台湾地区共同推出了以“迎接春日、繁花盛开”为意境的「春漾花季」主题联名活动。活动中，由 plantica 创作的写实风格花卉设计为 CAMA café 的咖啡杯及系列周边商品增添了绚丽色彩。

活动概要:

主题: 「春漾花季」〜让春日繁花在杯身与周边商品上绽放〜
期间: 2019年4月19日(周五) – 6月2日(周日) ※活动已结束
地点: 台湾全境 CAMA café 约 120 家门店

主要合作内容:

◆限定设计商品:
热饮杯 (4款) / 冷饮杯 (2款) [总发行量: 约 72.6 万个]
双层玻璃瓶 (400ml / 新台币 650 元) [限量 2,000 个]
原创挂耳咖啡包 (2款) [每款 16,000 袋]
(合作商品总数: 约 3 万件，指除杯子外的周边商品)

◆限定特调咖啡:
花香耶加雪菲 (Floral Yirgacheffe)
蜜糖花园 (Honey Garden) [每杯 新台币 45 元]

◆门店与社交媒体联动推广:
大杯咖啡享 81 折优惠 (19% off)
购买咖啡豆/挂耳包，享限定玻璃瓶加价购优惠
指定门店拍照打卡，参与 Instagram 发帖赢取冲绳旅行大奖
花卉主题商品购买者尊享会员限定赠礼

合作成果:
plantica 在本项目中负责了所有杯身、包装及周边商品的设计工作，为 CAMA café 的品牌体验带来了全新面貌。外观精美的联名商品和社交媒体推广活动获得了热烈反响，「#春漾花季」的话题标签在 Instagram 上被广泛传播。本次活动成功创造了融合台湾与日本文化的崭新咖啡体验，成为岛内备受关注的创意合作典范。