plantica Design Concept | HANA HA RAIN

Umbrellas are a popular gift item for Mother’s Day in Japan, a holiday that often coincides with the rainy season (tsuyu).

While conventional floral umbrellas frequently feature illustrated or graphic patterns, plantica proposed a new approach for the “HANA HA RAIN” concept: transferring photographic, true-to-life floral art directly onto the fabric.

This technique creates a floral pattern with a sense of genuine luxury and beauty that cannot be achieved with illustrations. The result was an unprecedented umbrella designed to appeal to a discerning, authenticity-seeking demographic, including seniors.

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【中文简体字版本 / Simplified Chinese Version】

plantica 设计理念 | HANA HA RAIN

在日本，恰逢梅雨季节的“母亲节”，雨伞是备受欢迎的礼品选项。

传统的花卉图案雨伞多采用插画或图形设计。与此不同，plantica 在「HANA HA RAIN」这一概念下，提出了将写实的花卉艺术摄影作品直接转印至伞布上的创新手法。

通过这种方式，我们成功营造出一种唯有真实花卉才能展现的高级质感与纯粹之美，打造出一款前所未有的花卉图案雨伞，更能吸引追求本真生活品质的熟龄消费群体的青睐。