plantica Designs the World's First "BALLY CAFE" Pop-Up in Ginza

The Swiss luxury brand “BALLY” launched the world’s first-ever “BALLY CAFE,” a limited-time pop-up at its Ginza flagship store, held from September 30th to October 9th. plantica, led by flower artist Takashi Kimura, was responsible for the complete spatial design.

The pop-up cafe was conceived as a space for visitors to experience the worldview of the “BALLY COLLECTIVE -SWIZZ BEATZ-” collection, produced in collaboration with Grammy-winning artist Swizz Beatz. Based on the collection’s theme, “Free Spirit Jungle,” plantica created a fantastical and photogenic environment. The design fused jungle-like plants, graphic art by Ricardo Cavolo (featured in the collection), and futuristic neon lights, making guests feel as if they had wandered into a mystical jungle.

Event Overview
Event Name: BALLY CAFE
Dates: September 30 (Sat) – October 9 (Mon), 2017
Hours: 11:00 AM – 8:00 PM
Location: BALLY Ginza Store 2F (Tokyu Plaza Ginza)

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【中文简体字版本 / Simplified Chinese Version】

plantica 负责打造全球首家「BALLY CAFE」巴利快闪咖啡馆空间设计

2017年，瑞士奢侈品牌「BALLY (巴利)」于其银座旗舰店内，开设了全球首家「BALLY CAFE」期间限定快闪咖啡馆（9月30日至10月9日）。plantica 及其花艺师木村贵史受邀负责了本次活动的整体空间设计。

该快闪咖啡馆旨在让顾客沉浸式体验 BALLY 与格莱美获奖艺术家 Swizz Beatz 合作推出的「BALLY COLLECTIVE -SWIZZ BEATZ-」联名系列的世界观。plantica 围绕该系列的“Free Spirit Jungle (自由灵魂丛林)”主题，将模拟丛林的热带植物、系列合作艺术家 Ricardo Cavolo 的插画图形以及充满未来感的霓虹灯光巧妙融合，营造出一个如同误入奇幻丛林般、极具上镜感的空间。

活动概要

活动名称: BALLY CAFE (巴利咖啡馆)
日期: 2017年9月30日(周六) – 10月9日(周一)
时间: 上午 11:00 – 晚上 8:00
地点: BALLY 银座店 2楼 (东急广场 银座)