Art Direction and Creation for Kao's "Botanical Face Maker"

As part of a promotional campaign for the renewal of Kao’s “Fragrance New Beads” laundry detergent, the “Botanical Face Maker”—the world’s first photo generator that creates portraits using real plants—was launched.

plantica was responsible for the art direction and creation of the floral portrait elements for this digital content, with the overall digital production and direction handled by Kayac Inc.

All the parts used to create the portraits—including facial contours, eyes, noses, mouths, hair, and frames—were made from real plants. plantica individually photographed 838 different types of flowers and botanicals to create this extensive library of assets.

Users could automatically generate a portrait by uploading a photo or freely customize their own using the vast selection of parts. After completion, they could also enjoy a personality diagnosis based on the flowers they chose.

Credits
Floral Portrait Art Direction/Creation: plantica
Digital Content Direction/Production: Kayac Inc.
Presented by: Kao “Fragrance New Beads”
Instagram Hashtag: #BotanicalFaceMaker

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【中文简体字版本 / Simplified Chinese Version】

为花王“New Beads”推广活动「植物肖像生成器」担任艺术监修与制作

作为花王 (Kao) 旗下衣物洗涤剂「Fragrance New Beads」焕新推广活动的一环，全球首款可使用真实植物创作肖像的图片生成器——「植物肖像生成器」(Botanical Face Maker) 正式上线。

plantica 负责了该数字内容中的花卉肖像艺术部分的监修与制作（整体数字内容的监修与制作由 KAYAC Inc. 负责）。

用于构成肖像的脸部轮廓、眼睛、鼻子、嘴巴、发型乃至画框等所有部件，均由真实的植物制成。plantica 逐一拍摄了多达 838 种花草植物，并将其制作成可供选择的素材。

用户既可以上传自己的脸部照片进行自动生成，也可以从丰富的部件库中自由组合，进行个性化定制。完成肖像后，还能体验根据所选花卉进行的趣味性格诊断。

制作团队
花卉肖像艺术监修/制作: plantica (プランティカ)
数字内容监修/制作: Kayac Inc. (面白法人カヤック)
出品方: 花王「Fragrance New Beads」