plantica Creates Floral Art Branding for "BOURGOGNE WEEK" Event

For “BOURGOGNE WEEK,” an invitation-only party held at Happo-en in Tokyo, plantica was commissioned to provide branding support through floral art. The event’s goal was to re-engage retailers with Burgundy wines and revitalize the market.

plantica created unique floral art installations for eight specially selected wine labels from the Burgundy region. Each artwork was designed to match the specific theme and worldview of its corresponding wine brand and was displayed as a set with the bottle. The designs visually expressed the various elements of each wine—such as its flavor profile, aroma, and the unique climate and terroir of its region of origin—through the careful selection and combination of a wide variety of plants.

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【中文简体字版本 / Simplified Chinese Version】

plantica 于「BOURGOGNE WEEK」派对为八款勃艮第葡萄酒创作花艺品牌形象

为旨在重新激发零售商对勃艮第葡萄酒的关注并激活葡萄酒市场，「BOURGOGNE WEEK (勃艮第周)」在日本东京的八芳园举办了一场定向邀请制派对。plantica 受邀通过花卉艺术，为本次活动提供了品牌形象支持。

我们为从勃艮第地区精心挑选的八个葡萄酒品牌，根据每一款酒的品牌主题与世界观，分别创作了独特的花卉艺术装置，并在会场与酒瓶配对展出。 每一件作品都通过精心挑选和组合各种植物，旨在艺术化地诠释各款葡萄酒独特的风味、香气，乃至其产地的气候与风土等多种元素。