plantica Provides Floral Direction for Triumph's "FLORALE" TV Commercial starring Seiko Matsuda

Triumph International Japan launched its new premium brand, “FLORALE by Triumph.” For the debut TV commercial, which featured iconic Japanese singer Seiko Matsuda as the brand ambassador, plantica was commissioned to provide the floral direction and design.

The brand name “FLORALE” is a portmanteau of “FLOWER” and “FLOURISH,” with a concept of “lingerie that makes femininity blossom even more.” To embody this worldview, plantica filled the space surrounding Ms. Matsuda with elegant flowers, visually expressing the brand’s inherent gorgeousness and refinement.

The TV commercial was pre-released on websites and in stores from May 25, 2016, garnering significant public attention.

About FLORALE by Triumph
A brand that pursues the unique beauty possessed only by mature, adult women. With the concept of “lingerie that makes femininity blossom even more,” it supports women in shining and enjoying their femininity through designs that enhance the skin, delicate lace, and comfortable materials.

—
【中文简体字版本 / Simplified Chinese Version】

plantica 为黛安芬新品牌「FLORALE by Triumph」电视广告提供花艺设计 (松田圣子出演)

2016年，日本黛安芬 (Triumph) 公司推出了全新的高端品牌「FLORALE by Triumph」。在该品牌由日本人气巨星松田圣子小姐出演的首支电视广告中，plantica 荣幸地负责了其中的花艺设计与布景工作。

「FLORALE」的品牌名融合了“FLOWER (花)”与“FLOURISH (繁盛)”，其核心理念是“让女性之美如花般绽放的内衣”。为体现这一世界观，plantica 用优美的花卉布满了松田圣子小姐所在的拍摄空间，从视觉上诠释了品牌所蕴含的华丽与高雅气质。

该电视广告于2016年5月25日起在官方网站及各大门店先行公开，引发了广泛热议。

关于 FLRORALE by Triumph
该品牌旨在追求唯有经过岁月沉淀的成熟女性才拥有的独特之美。以“让女性之美如花般绽放的内衣”为理念，其设计讲究能让肌肤更显美丽的色彩，并采用触感舒适的精美蕾丝等面料，旨在通过令人心动的设计，支持女性享受并闪耀属于自己的光彩。