plantica Creates Artwork for Pocari Sweat Ion Water's "FLOWER DRY ALERT"

Otsuka Pharmaceutical launched “FLOWER DRY ALERT,” an innovative web experience for its “Pocari Sweat Ion Water” drink. plantica was responsible for the supervision and creation of the project’s floral artwork.

This interactive content was designed to stylistically express humidity. It automatically detected a user’s time, location, humidity, weather, and wind strength, allowing them to intuitively sense the “dryness” of their immediate environment through their PC or smartphone screen.

plantica created 43 distinct floral designs, produced by photographing approximately 3,500 real flower petals. These were combined into 20 master patterns that dynamically changed in response to the detected humidity level, visually representing the state of “dryness” in the air.

The project was conceived to raise awareness of daily hydration and the “body’s thirst” among women in their 20s and 30s, particularly during the dry winter season.

“FLOWER DRY ALERT” Special Website:
https://flower-dry-alert.com

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【中文简体字版本 / Simplified Chinese Version】

plantica 为宝矿力水特电解质水“FLOWER DRY ALERT”提供艺术创作与监修

大冢制药为其旗下“宝矿力水特电解质水 (Pocari Sweat Ion Water)” 推出了一款以“湿度”为主题的全新感官网络体验——「FLOWER DRY ALERT」。plantica 负责了该项目中核心花卉艺术的监修与创作。

这是一个交互式内容，旨在通过艺术化的方式表现“湿度”。它能自动检测用户访问时的时间、地点、湿度、天气及风力等数据，让用户能通过电脑或手机屏幕，直观地感知所处环境的“干燥”程度。

plantica 拍摄了约3,500枚真实花瓣，创作了43种不同的花卉设计，并将其组合成20个基础图案。这些图案能根据实时检测到的湿度等级而动态变化，从而将空气的“干燥”状态视觉化。

该企划旨在唤起20至30岁年龄段、常受冬季干燥困扰的女性，对于日常“身体干渴”问题的关注。

「FLOWER DRY ALERT」专题网站:
https://flower-dry-alert.com