Dentsu Inc. Headquarters "Good Entrance, Good Innovation." Christmas Installation

As part of Dentsu Inc.’s “Good Entrance, Good Innovation.” project—an initiative to visualize its corporate slogan “Good Innovation.”—plantica was commissioned to design the Christmas decorations for the main entrance and reception area of the Dentsu headquarters in Shiodome, Tokyo, in 2011.

To express a sense of creativity and originality that breaks free from existing conventions, much like innovative advertising, plantica designed and built a unique “Square” Christmas tree instead of the traditional cone shape. The solid block form was constructed using four different types of conifers and was decorated with red Smilax berries, white cotton, gold and silver pinecones, and cinnamon sticks, creating a unique Christmas atmosphere that symbolized the spirit of innovation.

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【中文简体字版本 / Simplified Chinese Version】

日本电通总部「Good Entrance, Good Innovation.」圣诞装饰设计

2011年，为响应日本电通集团 (Dentsu Inc.)“Good Innovation. (優良創新)”的企业口号，plantica 受邀参与了其「Good Entrance, Good Innovation.」内部项目，负责了位于东京汐留的电通总部大楼一层入口及接待区域的圣诞节空间装饰。

为了展现如同广告创意般不受既有常识束缚的创造力与新颖性，plantica 摒弃了传统的三角形圣诞树造型，大胆设计并制作了一棵“方形”圣诞树。 这棵独特的圣诞树主体由四种不同的针叶植物构建成坚实的立方体块，其上点缀着红色的菝菝果实、洁白的棉花、金色与银色的松果以及肉桂卷，营造出一个象征着创新精神的独特圣诞空间。