HARE.jp x plantica | VOGUE FNO 10th Anniversary Collaboration

In 2018, to commemorate the 10th anniversary of VOGUE FASHION’S NIGHT OUT (FNO), plantica collaborated with “HARE.jp,” a brand by Adastria. plantica was responsible for the spatial design of the HARE.jp flagship store on Cat Street, Harajuku, and the design of FNO-exclusive items.

Spatial Design
Leveraging the store’s location, which attracts many international tourists, the design emphasized a traditional Japanese aesthetic (wa no shitsurae). The space featured an ikebana display inside a small hut resembling a tea room, complemented by noren (shop curtains) and kakejiku (hanging scrolls) printed with the ikebana visuals, showcasing a modern take on Japanese beauty.

Limited Collaboration Items
Simultaneously, FNO-exclusive collaboration items were released, including T-shirts, dress shirts, and shoulder pouches featuring prints of the ikebana visuals.

About HARE.jp
A brand that proposes a “basic line” and a “personal sensibility line” based on the concept of being a part of everyday life. Just as play and stimulation are essential in life, HARE expresses this through color, pattern, and the trends of the era.

About VOGUE FASHION’S NIGHT OUT (FNO) Launched in 2009 at the initiative of U.S. VOGUE Editor-in-Chief Anna Wintour, FNO is one of the world’s largest shopping events.

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【中文简体字版本 / Simplified Chinese Version】

HARE.jp × plantica | VOGUE FNO 10周年纪念联名合作

为庆祝 VOGUE FASHION’S NIGHT OUT (FNO) 10周年，日本Adastria集团旗下品牌「HARE.jp」与 plantica 展开了特别联名合作。plantica 负责了其位于原宿猫街的旗舰店的空间设计，并设计了 FNO 限定联名商品。

空间设计
我们活用了该店铺吸引众多海外游客的地理优势，创造了一个强调“和风”美学的空间。店内设置了茶室风格的小木屋用于展示日式插花作品，同时还布置了印有同款插花图案的暖帘与挂轴，传递了日本的独特美学意识。

限定联名商品
此外，作为FNO活动限定商品，印有插花图案的T恤、正装衬衫和单肩包也同步发售。

关于 HARE.jp
该品牌以“成为生活一部分”为理念，提案“基础系列”与“自我感觉系列”。正如生活需要游戏与刺激，HARE通过色彩、图案以及时代潮流来展现这一点。

关于 VOGUE FASHION’S NIGHT OUT (FNO) 由美国版《VOGUE》主编安娜·温图尔倡议，于2009年启动的全球最大规模的购物盛典之一。