HAZUKIDO x plantica Limited-Time Collaboration in Taiwan

In 2021, “HAZUKIDO,” a popular croissant brand with a major presence in Taiwan and operations in Hong Kong (boasting sales of over one million croissants per month), engaged in a limited-time collaboration with plantica.
For this project, plantica was responsible for the comprehensive development of limited-edition products, including their naming, as well as designing the packaging and in-store visual merchandising.

This partnership was initiated due to HAZUKIDO’s appreciation for plantica’s previous creative activities in Taiwan, China, and other regions. Through this collaboration, plantica aimed to adorn HAZUKIDO’s menu and store environments with its unique artistic worldview, thereby conveying the beauty of Japan’s esteemed flower culture to customers in Taiwan.

Collaboration Overview:
Period: January 7 – May 31, 2021
Scope: 15 HAZUKIDO stores across Taiwan
plantica’s Responsibilities: Development and naming of limited-edition products, package design, in-store visual merchandising design.

HAZUKIDO Official Information:
Website: http://www.hazukido.com/index-j.html
Instagram: https://www.instagram.com/hazukido/
Related Hashtag: #絕美系可頌

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【中文简体字版本 / Simplified Chinese Version】

台湾可颂品牌「八月堂 HAZUKIDO」与 plantica 2021年限定联名回顾

主要在台湾地区发展并在香港亦有业务、月销量超过百万个的人气可颂（牛角包）品牌「八月堂 (HAZUKIDO)」，于 2021 年与 plantica 携手进行了一次期间限定的特别联名合作。
在此次合作中，plantica 全面负责了限定联名商品的开发与命名、产品包装设计以及店铺的视觉陈列设计。

这次合作得以实现，是基于八月堂对 plantica 此前在台湾、中国大陆等地区创意活动的认同与赞赏。plantica 运用其独特的美学世界观，为八月堂的菜单及店铺空间注入了花卉艺术的魅力，致力于向台湾的顾客传递日本引以为傲的花文化精髓。

联名合作概要:
合作期间: 2021年1月7日 – 5月31日 ※已结束
合作店铺: 台湾地区 八月堂 共15家门店
plantica 负责范围: 期间限定商品的开发与命名、包装设计、店铺视觉陈列设计。

八月堂 (HAZUKIDO) 官方信息:
官方网站: http://www.hazukido.com/index-j.html
Instagram: https://www.instagram.com/hazukido/
相关话题标签: #絕美系可頌