Spatial Design for INTERSECT BY LEXUS – TOKYO's "Gyokuro Full Course" Menu
For the “Gyokuro Full Course,” a limited-time menu offered at INTERSECT BY LEXUS – TOKYO (Minami-Aoyama), plantica was responsible for the complete spatial design of the venue’s gallery and cafe.
Spatial Design Concept
Drawing inspiration from the clear green hue of Gyokuro tea and the natural environments of the tea fields where it is cultivated, plantica visualized the menu’s concept through a multi-faceted design approach.
Key elements included the creation of a lush green wall in the gallery, green floral arrangements for the counter, diorama-style arrangements installed within tables, and the production of visual content for digital signage.
About the “Gyokuro Full Course”
This full course was inspired by Hatsugama, the first tea ceremony of the New Year. It featured premium Gyokuro from the Yame and Uji regions, specially selected by a “10th Dan Tea Master,” a prestigious title held by only 13 people in Japan. The menu allowed guests to enjoy the rich flavor of Gyokuro in three different forms: as a drink, in a savory dish, and as a sweet.
Venue: INTERSECT BY LEXUS – TOKYO (4-21-26 Minami-Aoyama, Minato-ku, Tokyo)
Period: Limited time (approx. 1 month) from February 1, 2019
INTERSECT BY LEXUS – TOKYO
https://lexus.jp/brand/intersect/tokyo/
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【中文简体字版本 / Simplified Chinese Version】
plantica 为 INTERSECT BY LEXUS – TOKYO「玉露全餐」打造空间视觉设计
为配合品牌体验空间「INTERSECT BY LEXUS – TOKYO」(位于东京南青山)于2019年推出的期间限定菜单「玉露全餐」,plantica 受邀负责了其画廊与咖啡厅的整体空间视觉设计。
空间设计理念
我们的设计灵感源自玉露茶汤通透明亮的绿色,以及其产地——茶园的自然风光与生态环境。plantica 通过多维度的视觉及实体化手法,诠释了该菜单的核心概念。
主要设计内容包括:画廊的垂直绿植墙、吧台的绿植装饰、餐桌内嵌入的微缩景观式花艺,以及为店内电子屏制作的视觉素材等。
关于「玉露全餐」
该套餐菜单的灵感来源于日本庆祝新年伊始的传统茶道仪式“初釜”。套餐所使用的茶叶,均由日本仅有的 13 位“茶审查技术十段茶师”之一的大师严选的八女和宇治产玉露。旨在让顾客通过“饮、食、甜”三种不同形式,全方位体验玉露的丰富风味。
地点: INTERSECT BY LEXUS – TOKYO (东京都港区南青山4-21-26)
提供期间: 2019年2月1日(周五)起约1个月
INTERSECT BY LEXUS – TOKYO
https://lexus.jp/brand/intersect/tokyo/