plantica Creates Floral Visuals and Commercial Decor for New Haircare Brand "HERBANIENCE"

In April 2021, after an eight-year history, the organic haircare brand “HERB GARDEN” was rebranded and relaunched as “HERBANIENCE.” plantica was commissioned to handle the floral direction for the new brand’s key visual and for its outdoor-screening TV commercial.

To express the “HERBANIENCE” brand concept of “next-generation organic care where the power of plants and science merge,” plantica created arrangements featuring a rich diversity of botanicals.

The resulting brand commercial was broadcast on large outdoor screens in major city hubs, including Tokyo’s Shibuya Station, Osaka’s Umeda Station, Nagoya Station, and Hakata Station.

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【中文简体字版本 / Simplified Chinese Version】

plantica 负责全新有机护发品牌「HERBANIENCE」的视觉形象及广告花艺

拥有八年历史的有机护发品牌「HERB GARDEN」，于 2021 年 4 月全面焕新，升级为全新品牌「HERBANIENCE (ハーバニエンス)」。plantica 荣幸地受邀，负责了该新品牌的整体主视觉形象以及户外广告影片的花艺设计与布置。

为完美诠释「HERBANIENCE」所倡导的＜植物与科学之力融合的新一代有机护理＞这一品牌核心理念，plantica 精心挑选并组合了多种多样的植物，以丰富的花艺设计来呈现其独特的世界观。

该品牌广告影片曾在东京涩谷站、大阪梅田站、名古屋站及博多站等主要交通枢纽的户外大屏幕上进行播放。