plantica Launches Botanical Lifestyle Brand "kusakanmuri" with Debut Bath Oil Collection
“kusakanmuri,” a new unisex botanical lifestyle brand dedicated to products featuring carefully selected plant-derived ingredients, has been launched. This brand is produced by “plantica,” the flower creative studio renowned for its wide-ranging work in flower-related art and fashion.
As its first offering, “kusakanmuri” has released a collection of twelve distinct bath oils, each focused on enhancing the bathing experience.
Brand Concept and Heritage:
Since ancient times, plants have been integral to human life, serving not only as raw materials for food, clothing, and shelter, but also as medicines, and as floral offerings and decorations in prayers and ceremonies. “kusakanmuri” seeks to re-explore this profound and essential connection between people and plants.
The brand name “kusakanmuri” is derived from the fact that the “kusa-kanmuri” (草冠 – the Japanese name for the grass radical “艹”) is one of the most frequently used radicals in Kanji characters. This is seen as symbolizing the indispensable role of plants in human life and their intimate relationship. The logo is also inspired by “艸,” the original pictograph for grass and the kusa-kanmuri radical.
Shop Online:https://kusakanmuri-shop.stores.jp/
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【中文简体字版本 / Simplified Chinese Version】
plantica 监制植物生活方式品牌「kusakanmuri」诞生，首推沐浴油系列
一个致力于推出富含严选植物萃取成分产品的中性植物生活方式品牌——「kusakanmuri」正式诞生。该品牌由在花卉相关的艺术、时尚等领域拥有广泛建树的花卉创意工作室「plantica」全面监制。作为品牌的首个系列，「kusakanmuri」聚焦于“沐浴场景”，精心推出了共计 12 款各具特色的沐浴精油。
品牌理念与渊源:
自古以来，植物与人类的联系便密不可分。从衣、食、住相关的原材料，到治疗疾病的草药，乃至祈愿的供花及婚丧嫁娶等仪式场合的装饰花卉，植物始终在人类的日常活动与生活中扮演着不可或缺的支撑角色，并被广泛应用于各种贴近生活的场景之中。「kusakanmuri」旨在重新审视并珍视这份人与植物之间深刻且至关重要的连结。
品牌名称「kusakanmuri」的灵感来源于一个有趣的发现：“草字头（くさかんむり）”是汉字中出现频率最高的部首之一。我们认为，这一现象正象征着植物对于人类而言是不可或缺的存在，并深刻体现了人与植物之间的紧密关系。品牌的标志设计，同样从“草字头”的本字「艸」中汲取了灵感。