plantica Creates Key Visual for Suntory Japanese Craft Gin "ROKU"

plantica was commissioned to create the key visual for “ROKU,” a Japanese craft gin from Suntory made with six unique, natural Japanese botanicals: sakura flower, sakura leaf, sencha tea, gyokuro tea, sansho pepper, and yuzu. For this project, plantica expressed the product’s unique worldview through the traditional art of Ikebana (Japanese flower arrangement).

The visual faithfully represents the individuality and characteristics of “ROKU” by using the six actual botanical ingredients as the primary floral materials. The arrangement is designed to give each botanical a presence that evokes its respective flavor and taste, while simultaneously visualizing their harmony through the compositional beauty of Ikebana.

The goal was to create a visual that resonates with the product’s overall design, which is steeped in Japanese aesthetics, from its hexagonal bottle featuring engravings of the six botanicals to its washi paper label with bold calligraphy by Tansetsu Ogino.

SUNTORY THE JAPANESE CRAFT GIN 「ROKU」
https://www.suntory.co.jp/wnb/rokugin/

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【中文简体字版本 / Simplified Chinese Version】

plantica 为三得利日本精酿金酒「六 (ROKU)」创作主视觉形象

三得利 (Suntory) 旗下的日本精酿金酒「六 (ROKU)」，萃取了源于日本大自然的六种独特植物精华：樱花、樱叶、煎茶、玉露、山椒和柚子。plantica 受邀为「六 (ROKU)」创作主视觉形象，通过传统的花道（日式插花）艺术手法，深刻诠释了该产品的世界观。

本次视觉创作的核心在于，我们直接采用了「六 (ROKU)」中所使用的六种植物作为花材，以忠实地再现这款金酒的个性与特征。通过花道的构图之美，每一味植物原料独特的风味与口感仿佛都被赋予了鲜活的视觉形象，并和谐地融为一体。

我们的目标是创作出一幅能够与产品本身设计——例如饰有六种植物雕刻的六角形瓶身，以及由书法家荻野丹雪先生挥毫的“六”字和纸标签等——产生深刻共鸣的视觉作品，共同彰彰其蕴含的日本美学精髓。

SUNTORY THE JAPANESE CRAFT GIN 「ROKU」
https://www.suntory.co.jp/wnb/rokugin/