plantica Develops Brand Visual for Ehime Prefecture's "Sakurahime" Flower

plantica was commissioned by Ehime Prefecture to devise and develop a key floral visual with the goal of enhancing the prefecture’s brand identity. The visual was based on “Sakurahime,” a new flower variety originally developed and cultivated in Ehime.

To promote regional branding and vitalize local industries, the resulting floral pattern was widely utilized across various platforms, including the design of products from Ehime, promotional campaigns, and PR events.

The “Sakurahime” flower itself went on to win a gold medal at the 2018 Taichung World Flora Exposition in Taiwan, receiving international acclaim.

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【中文简体字版本 / Simplified Chinese Version】

plantica 为爱媛县新品种花卉“樱姬”打造品牌主视觉

plantica 受日本爱媛县委托，以该县开发培育的花卉新品种“樱姬 (さくらひめ)”为主题，为其策划并开发了旨在提升地区品牌力的核心花卉视觉形象。

为促进地区品牌建设、激活地方产业，该花卉图案被广泛应用于爱媛县产品的设计、各类推广活动以及公关活动中。

值得一提的是，花卉品种“樱姬”曾在2018年于中国台湾台中市举办的“世界花卉博览会”上荣获金奖，获得了国际赞誉。