plantica Provides Creative Direction for STAR JEWELRY's 70th Anniversary Christmas Event
In 2016, “STAR JEWELRY” celebrated its 70th anniversary. For their special Christmas event period (December 7th–25th), plantica was entrusted with the creative direction and design supervision for a wide array of elements.
plantica’s scope of work was extensive, ranging from the production of the 70th-anniversary key visual to the spatial design for limited-time concept stores, packaging design for the Christmas holiday collection, and the design of the floral teddy bear for the “BEAR FOR PEACE” charity program.
During the event, which also featured live demonstrations by STAR JEWELRY’s own craftsmen, plantica’s floral artistry was interwoven with the brilliance of jewelry, further amplifying the festive atmosphere and vibrancy of the milestone celebration.
About “BEAR FOR PEACE”
“BEAR FOR PEACE” is STAR JEWELRY’s ongoing Christmas charity program, supporting UNICEF since 1993. Twenty percent of the sales from eligible limited-edition products are donated to UNICEF to aid the healthy growth and future of children worldwide.
Event Overview
Period: December 7 (Wed) – December 25 (Sun), 2016
Stores with 70th Anniversary Special Displays: Hankyu Umeda Main Store, Takashimaya Yokohama Store
Stores featuring Holiday Collection & BEAR FOR PEACE: Yokohama Motomachi Main Store, other STAR JEWELRY directly managed stores, and temporary pop-up stores.
https://www.star-jewelry.com/
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【中文简体字版本 / Simplified Chinese Version】
plantica 负责 STAR JEWELRY 70周年圣诞庆典创意与设计监修
2016 年，为庆祝珠宝品牌「STAR JEWELRY」创立 70 周年，在其圣诞特别活动期间（12月7日至25日），plantica 受邀全面负责了涵盖多个方面的创意构思与设计监修工作。
plantica 的工作范围广泛，从 70 周年庆典的主视觉形象设计，到期间限定概念店的整体空间装饰，再到圣诞限定假日系列的包装设计，乃至慈善项目「BEAR FOR PEACE」专属花卉图案泰迪熊的设计等。
活动期间，plantica 的花卉艺术与珠宝的璀璨光芒交相辉映，使得这场庆祝 70 周年的圣诞盛典更添华彩，门店盛况空前，热闹非凡。
关于「BEAR FOR PEACE」
这是 STAR JEWELRY 自 1993 年以来持续开展的一项圣诞慈善计划，旨在支持联合国儿童基金会 (UNICEF)。凡购买该计划指定的限定商品，其销售额的 20% 将捐赠给 UNICEF，用于帮助守护全球儿童的健康成长与美好未来。
活动概要
活动期间: 2016年12月7日(周三) – 12月25日(周日)
设有70周年特别装饰的店铺: 阪急梅田总店、高岛屋横滨店
销售假日系列及「BEAR FOR PEACE」商品的店铺: 横滨元町总店、其他 STAR JEWELRY 直营店、期间限定店