Celebrating Star Jewelry’s 70th Anniversary with Exclusive Creative Designs by plantica

To mark its 70th anniversary, Star Jewelry hosted a special Christmas event from December 7 to 25, 2016. During this period, in-store craftsmen offered personalized jewelry customization services, including engraving handwritten messages onto pieces. The stores and promotional visuals featured creative designs that celebrated this milestone, along with special touches incorporated into the holiday collection.

plantica’s Creative Contribution
plantica was proud to oversee the creative direction for the 70th-anniversary celebration. This included the design of key visuals, decorations for limited-time stores, packaging for the holiday collection, and the creation of the floral-patterned teddy bear for the BEAR FOR PEACE charity program. The harmonious blend of flowers and jewelry added a unique brilliance to the Christmas event, drawing enthusiastic crowds to the stores.

About BEAR FOR PEACE
Since 1993, Star Jewelry has supported UNICEF through its Christmas charity program BEAR FOR PEACE. Twenty percent of the sales from designated limited-edition products are donated to help ensure the health and future of children around the world.

Event Details: STAR JEWELRY 70th Anniversary
Dates: December 7–25, 2016
Special Anniversary Displays: Hankyu Umeda Main Store, Takashimaya Yokohama Store
Holiday Collection & BEAR FOR PEACE Items Available at: Yokohama Motomachi Main Store, other flagship stores, and limited-time locations