plantica Directs Venue Design for Starbucks "WONDER Christmas PARTY"

plantica was responsible for the complete spatial direction of the “Starbucks WONDER Christmas PARTY,” a one-night-only exclusive event held at the Tokyu Plaza Omotesando Harajuku store. The party, which hosted media, influencers, and lottery-selected customers, featured performances and a secret Christmas live show by Hiroshi Fujiwara.

plantica designed several key installations: At the entrance, a Starbucks star logo object served as a photo spot. Inside, a green wall made of real cedar was decorated with Christmas Blend coffee packages and tumblers as ornaments. The outdoor terrace featured a 4-meter-tall Christmas tree, notable for its large gift-box-shaped ornaments that were illuminated with color-changing lights.

A signature element of the event was the creative use of Starbucks’ iconic plastic cups. In addition to an installation of cups hanging from the ceiling, plantica produced a workshop where guests could create their own take-home Christmas ornament. Attendees filled the cups with festive materials like conifers, gilded pinecones, and red Smilax berries.

Event Overview

Event: Starbucks WONDER Christmas PARTY
Date: Not open to the public
Venue: Starbucks Tokyu Plaza Omotesando Harajuku (4-30-3 Jingumae, Shibuya-ku, Tokyo)

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【中文简体字版本 / Simplified Chinese Version】

plantica 负责星巴克「WONDER Christmas PARTY」活动空间设计 (东急PLAZA表参道原宿店)

星巴克日本 (Starbucks Japan) 于东急PLAZA表参道原宿店举办了一场名为「Starbucks WONDER Christmas PARTY」的单夜限定圣诞活动。plantica 荣幸受邀，负责了这场特别活动的整体空间设计与布置。当晚，活动招待了媒体、网络红人以及受邀顾客，并由藤原浩 (Hiroshi Fujiwara) 先生作为神秘嘉宾进行了现场表演。

plantica 打造了多个核心装置艺术： 入口处设置了星巴克标志性的“星星”造型艺术装置作为拍照点。店内则使用真实的杉树枝叶制作了一面大型绿植墙，并巧妙地将圣诞限定咖啡豆包装与随行杯作为装饰品点缀其上。在室外露台，我们设置了一棵约4米高的圣诞树，其特色是挂满了礼物盒形状的装饰，并配有色彩变幻的灯光效果。

本次活动的一大亮点，是活用了星巴克经典的透明塑料杯。我们不仅将其作为天花板吊顶装饰，还策划了一场手作体验坊，让来宾们可以亲手将针叶植物、金色/银色的松果、红色的菝葜果实等圣诞元素装入杯中，制作成独一无二的圣诞装饰品带回家。

活动概要

活动名称: Starbucks WONDER Christmas PARTY
日期: 秘密 (一夜限定)
地点: 星巴克 东急PLAZA表参道原宿店 (东京都涩谷区神宫前4-30-3)