plantica Designs "YEBISU Hana-Miyabi FLOWER LOUNGE" for Sapporo Beer

In March 2017, to commemorate the launch of Sapporo Beer’s new product, “YEBISU Hana-Miyabi,” a special “FLOWER LOUNGE” was opened for three days at the Tokyo Midtown Atrium. plantica was responsible for the spatial design of this event.

“YEBISU Hana-Miyabi” is a white beer, the first in YEBISU’s over 100-year history to use top-fermenting yeast, and is characterized by its “gorgeous” (hanamiyabi) aroma. To embody this concept, plantica scattered floral art using fresh flowers throughout the venue, creating an immersive space where visitors were surrounded by vividly colored spring blooms. Guests enjoyed a special moment with the new beer in hand, enveloped in the gorgeous atmosphere created by plantica.

Event Overview

Event Name: YEBISU Hana-Miyabi FLOWER LOUNGE
Period: March 3 (Fri) – 5 (Sun), 2017
Venue: Tokyo Midtown Atrium (9-7-1 Akasaka, Minato-ku, Tokyo)

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【中文简体字版本 / Simplified Chinese Version】

plantica 为三宝乐啤酒「惠比寿 华雅 FLOWER LOUNGE」负责空间设计

2017年3月，为庆祝三宝乐啤酒 (Sapporo Beer) 的新款啤酒「惠比寿 华雅 (YEBISU Hana-Miyabi)」上市，一场名为“YEBISU 华雅 FLOWER LOUNGE”的快闪酒廊在东京中城中庭广场限时开放三日。plantica 荣幸受邀，负责了本次活动的整体空间设计。

“惠比寿 华雅”是惠比寿品牌百年历史上首款采用上发酵酵母的白啤酒，其最大特点是“华丽雅致”的香气。为诠释这一核心概念，plantica 在整个会场中点缀了使用新鲜花卉创作的艺术装置，营造出一个被春日绚烂花朵所包围的沉浸式空间。 来宾们在 plantica 所打造的华美空间中，手持新款啤酒，度过了一段特别而愉悦的时光。

活动概要

活动名称: YEBISU 华雅 FLOWER LOUNGE
期间: 2017年3月3日(周五) – 5日(周日)
地点: 东京中城 中庭广场 (东京都港区赤坂9-7-1)