plantica Visual Design for CHEZ CHOUX (西树泡芙) Collaboration in China

In the autumn of 2020, plantica collaborated with “CHEZ CHOUX” (西树泡芙), a leading cream puff specialty store chain in China, to undertake the visual design work for their limited-time sweets boxes and in-store promotional displays.

Centered on the theme “Sweets x Flowers”—a combination known to evoke feelings of happiness and delight—plantica developed vividly colored floral patterns to express a world of delectable sweetness and enchanting aromas. These designs adorned the cream puff boxes available at all 281 CHEZ CHOUX stores across China and were featured in special autumn-themed in-store visual merchandising at 20 select flagship locations.

Collaboration Overview:
Period: November 15 – December 14, 2020
Cream Puff Box Design: All 281 stores in China
In-Store Display Design (Autumn Limited): 20 key stores in China
plantica’s Role: Visual design for sweets boxes and in-store displays.
Related Information:

Press Release: https://prtimes.jp/main/html/rd/p/000000186.000035599.html

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【中文简体字版本 / Simplified Chinese Version】

plantica 与中国泡芙品牌「西树泡芙 CHEZ CHOUX」联名视觉设计回顾

2020 年秋季，plantica 与中国知名的连锁泡芙专卖品牌「西树泡芙 (CHEZ CHOUX)」携手合作，全面负责了其期间限定甜点礼盒以及店铺推广活动的视觉设计工作。

本次合作以“甜点 × 鲜花”这一能够瞬间提升幸福感与愉悦心情的经典组合为主题。plantica 运用色彩斑斓的花卉图案，生动营造了一个兼具甜美与芬芳的梦幻意境。这些设计不仅被应用于在中国全境 281 家西树泡芙门店销售的泡芙礼盒之上，亦装点了其中 20 家重点门店的秋季限定主题店面。

联名合作概要:
合作期间: 2020年11月15日 – 12月14日 ※已结束
泡芙礼盒视觉设计: 中国境内所有 281 家门店
店铺推广视觉设计 (秋季限定): 中国境内 20 家重点门店
plantica 负责内容: 甜点礼盒视觉设计、店铺推广活动视觉设计

相关资讯:
当时发布的新闻稿: https://prtimes.jp/main/html/rd/p/000000186.000035599.html