plantica Creates Key Visual and Floral Decor for "ATELIER Spick & Span" Grand Opening

“ATELIER Spick & Span,” a new multi-brand women’s select shop featuring five brands from the BAYCREW’S GROUP (Spick & Span, FRAMeWORK, Plage, Lilas, and EMILY WEEK) sharing a single “ATELIER” space, has opened in Lumine Ikebukuro.

To commemorate the grand opening, plantica was commissioned to handle the store’s key visual, the design of novelty items, and the floral decorations for each respective brand’s space.

About the Visuals & Novelty Item
The key visual, produced by plantica, was a stunning collage of flowers, with each type carefully selected to represent the unique image of the five participating brands. This visual was also applied to a special-edition floral print novelty bag, which was gifted to customers who made a purchase of ¥20,000 (plus tax) or more to celebrate the opening.

Store Information
Store Name: ATELIER Spick & Span
Location: Lumine Ikebukuro B1F (1-11-1 Nishi-Ikebukuro, Toshima-ku, Tokyo)
Website: https://spickandspan.jp/

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【中文简体字版本 / Simplified Chinese Version】

plantica 负责复合品牌集合店「ATELIER Spick & Span」开业视觉与花艺设计

由日本 BAYCREW’S 集团旗下的五个品牌——「スピック＆スパン (Spick & Span)」、「フレームワーク (FRAMeWORK)」、「プラージュ (Plage)」、珠宝品牌「リラ (Lilas)」以及生活方式品牌「エミリーウィーク (EMILY WEEK)」——共同享有一个“ATELIER (工作室)”空间的女士复合品牌集合店「ATELIER Spick & Span」，已于 LUMINE 池袋店正式开业。

为庆祝新店开幕，plantica 受邀负责了该店的核心花卉主视觉创作、五个品牌的印花赠品托特包设计，以及各品牌区域的店内花艺布置。

关于视觉设计与开业赠品
开业的主视觉形象由 plantica 负责制作，通过将精心挑选的、分别象征五个品牌独特形象的花卉进行拼贴组合，创作而成。该视觉图案也被应用于特别制作的花卉印花托特包上，作为开业纪念赠品，赠送给消费满 20,000 日元（不含税）以上的顾客。

店铺信息
店铺名称: ATELIER Spick & Span
地址: LUMINE 池袋 B1F (东京都丰岛区西池袋1-11-1)
Website: https://spickandspan.jp/