plantica Develops Key Visual and Packaging for Taiwanese Confectionery "Laetitia"

plantica was commissioned to originally develop a floral brand key visual for “Laetitia,” a Taiwanese confectionery renowned for its traditional Han-style sweets.
This bespoke floral design was subsequently adapted for use as wrapping paper for the brand’s confections and sweets, which are highly popular for wedding favors and general gifting.

In developing the visual identity, careful consideration was given to creating an “Instagrammable” and inherently photo-genic appeal, aligning with contemporary promotional trends and encouraging social sharing.

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【中文简体字版本 / Simplified Chinese Version】

plantica 为台湾传统糕点品牌「Laetitia」打造品牌主视觉及礼品包装设计

plantica 受台湾传统糕点品牌「Laetitia」委托，为其原创开发了以花卉为主题的品牌核心视觉形象。
这一设计随后亦被应用于该品牌广受欢迎的伴手礼及高端礼品糕点、甜食的包装纸之上。

在设计过程中，plantica 特别关注了近年来在市场推广中备受重视的“易于在社交媒体传播”（如“网红打卡点”）及“上镜美感”等视觉吸引力要素，力求创作出令消费者一见倾心、乐于分享的视觉效果。