In collaboration with “Tomorrow I Will Be Someone’s Girlfriend,” Lafary STORE at SHIBUYA109 featured a limited-time floral decoration by plantica. Delicate and charming small flowers were selected to align with Lafary’s aesthetics and brand colors, adorning the entire store in all directions. Photo spots were set up throughout the store, providing spaces for customers to take pictures of the products and try-on items. Details such as flower-patterned sheets on fitting room and vanity mirrors were also incorporated for a more immersive experience.

Collaboration item sales:
March 1 to March 30, 2023
Lafary STORE SHIBUYA109, Shibuya

“Lafary” is a web media platform that caters to Z-generation girls, including “Oshi-katsu Joshi” (fan activity girls) and “Jirai-kei Joshi” (hidden gem type girls), providing the latest information on lifestyle and girls’ culture.
Website: https://www.lafary.net/