Floral Installations for Perrier-Jouët Belle Epoque 2012 Launch

Pernod Ricard Japan hosted the exclusive unveiling of the new vintage champagne, “Perrier-Jouët Belle Epoque 2012,” at the historic Japanese restaurant “Tsubajin” in Kanazawa, Ishikawa Prefecture. plantica was commissioned to direct the overall spatial design and create large-scale ikebana installations for this prestigious event.

The event gathered media, VIPs, and trade professionals to experience the maison’s signature style and build trust in the new vintage. The goal was to create a deeply memorable experience that blended the brand’s identity with the venue’s traditional Japanese heritage.

Spatial Installations:

The Grand Hall: A Stunning 30-Meter Ikebana Installation
In the primary event space, plantica unveiled a dynamic 30-meter-long ikebana installation expressing the worldview of Belle Epoque. Featuring the iconic “white anemone”—the signature flower illustrated on the bottle—alongside early spring blossoms, the installation enveloped the entire banquet hall in a breath of fresh, seasonal elegance.

The Tsuru Room: Bridging Tradition and the Avant-Garde
In the “Tsuru-no-Ma” reception room, where guests were first welcomed, plantica arranged an expressive greeting display in the tokonoma (alcove). The arrangement harmonized traditional Japanese aesthetics with avant-garde floral design, mirroring the artistic spirit of the maison.

Through plantica’s floral direction, the historic architecture of Kanazawa beautifully resonated with Emile Gallé’s Art Nouveau heritage, creating a truly unforgettable evening.

Event Overview
Event: Perrier-Jouët Belle Epoque 2012 New Vintage Launch
Host: Pernod Ricard Japan K.K.
Venue: Tsubajin (5-1-8 Teramachi, Kanazawa-shi, Ishikawa)

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【中文简体字版本 / Simplified Chinese Version】

plantica 负责保乐力加日本「巴黎之花 美丽时光 2012」新年份香槟发布会空间设计

由保乐力加日本（Pernod Ricard Japan）主办的奢华香槟「巴黎之花 美丽时光 2012 (Perrier-Jouët Belle Epoque 2012)」全新年份发布会，于石川县金泽市著名的百年料亭「茨甚 (Tsubajin)」隆重举行。plantica 荣幸受邀，负责了本次盛会的整体空间演出及大型日式插花（Ikebana）装置艺术。

本次活动定向邀请了主流媒体、VIP贵宾以及行业核心伙伴，旨在让来宾在充满历史底蕴的日式空间中，深刻领略酒庄的优雅风格，并为新年份产品建立深刻的信任与难以忘怀的视觉记忆。

空间设计与装置艺术亮点：

大广间：长达约30米的震撼日式插花长卷
在主宴会厅“大广间”内，plantica 创作了一组长达约30米的大型日式插花装置。我们以瓶身上最具代表性的“白色银莲花”为核心纽带，严选了一批早春时节的花材，让整座大厅呈现出春意盎然、华丽高雅的感官震撼。

鹤之间：传统与前卫交融的迎宾花艺
在首先迎接贵宾的“鹤之间”茶室的榻榻米壁龛（床之间）内，我们向百年料亭的传统致敬的同时，融入了品牌前卫的艺术审美，创作了一尊兼具传统风骨与现代先锋感的迎宾花艺。

金泽固有的传统日式美学，与巴黎之花所承载的艾米尔·加莱（Émile Gallé）新艺术运动（Art Nouveau）精神，通过 plantica 的花艺语言达成了解构与共鸣，共同编织了一场触动五感的至臻盛宴。

活动概要

活动名称： 巴黎之花 美丽时光 2012 新年份香槟发布会
主办方： 保乐力加日本股份有限公司
地点： 日本料理 茨甚 (石川县金泽市寺町5-1-8)