Chun Shui Tang x plantica | Stores in Taipei and Taichung
43rd Anniversary Global Collaboration: "The Encounter of Tea and Flowers"
To celebrate the 43rd anniversary of “Chun Shui Tang”—the pioneer of bubble tea—plantica partnered with the brand for a comprehensive global collaboration.
Chun Shui Tang operates under the philosophy of “taking antiquity as the foundation, and innovation as the embodiment,” which perfectly aligns with plantica’s mission to honor the tradition of Ikebana while exploring modern expressions. Centered on this shared ethos of “revering tradition while innovating with contemporary sensibility,” the project was designed as a unique encounter between the aesthetics of the tea ceremony and floral art.
An Immersive Experience: Limited Menu, Decor, and Events
Flagship Store Floral Scenography
Special flower-themed interior decorations were installed across major flagship locations in Taiwan (Taipei, Hsinchu, Taichung, and Kaohsiung). This installation builds upon Chun Shui Tang’s long-standing tradition of using fresh, weekly rotated flowers to welcome guests.
“Hua Ying” Special Set Menus
Four limited-edition “Hua Ying” set menus combining Chun Shui Tang’s signature bubble tea and beef noodles were introduced, enhancing the brand’s experience through both taste and visual artistry.
Expanding Floral Design into Daily Life
To seamlessly integrate floral art into the everyday dining experience, plantica completely redesigned Chun Shui Tang’s paper cups, coasters, and placemats with exclusive floral patterns. You can find this feature article at the URL below.
https://plantica.net/works/chun-shui-tang-x-plantica-collab/
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【中文简体字版本 / Simplified Chinese Version】
春水堂 × plantica | 创立43周年跨界全球联名:当“茶”与“花”相遇
在珍珠奶茶的发源地——台湾著名茶饮品牌「春水堂」创立43周年之际,plantica 荣幸与之携手,展开了一场席卷全球的深度联名合作。
春水堂始终奉行“以古为本、以新为体”的经营哲学,这与 plantica 在继承华道(日式插花)传统美学的同时拓展新世代创新表现的理念不谋而合。本次合作以“致敬传统,以现代感性重塑创新”的共有思想为核心,将空间与体验化作“茶道与花道美学相遇的舞台”。
核心门店花艺空间装置
在台湾各大城市(台北、新竹、台中、高雄)的核心门店同步打造了花卉主题的空间装潢。这与春水堂自创立以来坚持每周更换店内生花、注重款待艺术的传统实现了完美共鸣。
限定套餐「花映套餐」
推出了4款限定的「花映套餐」,将招牌珍珠奶茶、牛肉面等经典高人气风味与视觉艺术相结合,实现视觉与味觉的双重感官盛宴。
融入日常生活的花卉设计
为了将花卉的美学价值重叠于传统的饮食体验之中,我们将春水堂日常使用的纸杯、杯垫、餐垫进行了全面升级,换上了 plantica 独家设计的限定花卉图案。您可以在以下网址找到这篇专题文章。
https://plantica.net/works/chun-shui-tang-x-plantica-collab/