VENUS SPA x plantica | "Premium Fragrance Line" Co-Development & Visual Display

VENUS SPA, a fragrance and cosmetics series by FITS Corporation, collaborated with plantica to launch its new “Premium Fragrance Line.” plantica was deeply involved in the project, from scent co-development and bottle packaging design to spatial styling for the product launch.

Concept: “Wearing Flowers”
Under the theme of “wearing flowers,” the scents were crafted to evoke five distinct female personas, drawing inspiration from the traditional language of flowers (hanakotoba). At the new product launch event in July 2014, plantica’s Takashi Kimura commented, “By wearing these fragrances, you can bring yourself closer to the person you want to be. We have imbued each flower with its own story.”

Product Lineup

Premium Body Mist (1,450 JPY each)
Housed in a lightweight, portable PET bottle with a sophisticated, perfume-bottle-inspired design.

Floral Drop: A sweet scent featuring daisy and peach.

Nudy Rose: A classic floral fragrance loved across generations.

Garden Mariage: A fresh, vibrant blend of green rose and jasmine.

Aquatic Lily: A crisp, refreshing scent of water lily and hydrangea.

Lady Freesia: An elegant harmony of freesia and balloon flower.

Premium Hand & Nail Cream
Formulated with natural oils and organic flower essences to hydrate and richly scent the skin.

Available in 3 scents: Floral Drop / Nudy Rose / Garden Mariage.

Promotion & Window Display
To celebrate the pre-release of the collection, plantica designed a special window display at the PLAZA Ginza store, visually bringing the delicate, floral world of the new line to the heart of Tokyo.

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【中文简体字版本 / Simplified Chinese Version】

VENUS SPA × plantica | “高端香氛系列”联合研发与空间设计

菲茨公司（FITS Corporation）旗下香氛美妆品牌「VENUS SPA」与 plantica 展开深度联名合作，共同推出了“高端香氛系列 (Premium Fragrance Line)”。plantica 全程参与了该系列的香型联合研发、瓶身包装设计以及发布期间的商业橱窗空间设计。

核心概念：“将繁花穿戴于身”
该系列以“将繁花穿戴于身”为主题，参考了传统花语，勾勒出五种截然不同的女性形象与气质。在2014年7月举办的新品发布会上，plantica 的木村贵史先生表示：“通过将这些香气穿戴于身，能让人更接近心中理想的自我。我们赋予了每一种花卉独特的灵魂故事。”

产品系列（当时不含税价格）

高端香氛身体喷雾 (各1,450日元)
采用轻量便携的塑料瓶身，却兼具如传统香水瓶般优雅高贵的外观设计。

Floral Drop (花漾少女): 雏菊与蜜桃交织的甜美香气。

Nudy Rose (裸纱玫瑰): 适合各年龄层女性的经典玫瑰花香。

Garden Mariage (花园婚礼): 绿玫瑰与茉莉清新碰撞的灵动香气。

Aquatic Lily (水漾百合): 睡莲与紫阳花般清透水润的清新香气。

Lady Freesia (优雅小苍兰): 小苍兰与桔梗编织出的高贵优雅香气。

高端香氛护手润甲霜 (各800日元)
富含天然植物油与有机花卉萃取精华，滋润双手的同时散发浓郁芳香。

推出香型: Floral Drop / Nudy Rose / Garden Mariage 共3款。

市场推广与艺术橱窗
在产品正式发售之际，plantica 专为率先进行先行发售的“PLAZA 银座店”打造了限定艺术橱窗陈列，将该系列细腻、华丽的花卉美学世界观生动地呈现在银座街头。