MAZDA x plantica | NYIAS Pre-Show Event "Sense of…" Spatial Floral Scenography

On March 22, 2016, Mazda hosted “Sense of…”—an exclusive exhibition and press conference held on the eve of the New York International Auto Show (NYIAS). plantica was commissioned to direct the floral and spatial design across the venue.

Aligned with the theme “Sense of…”, the space embodied Japanese aesthetics that appeal to the human senses—echoing Mazda’s core philosophies of “Jinba Ittai” (horse and rider as one) and “KODO: Soul of Motion” through dynamic contrasts of stillness and motion.

Scenography: Ikebana Meets Vacuum-Packed Botanical Art

1. Ikebana Installations with “Ikebanakit”

Across the public areas and the VIP lounge, plantica utilized its proprietary “Ikebanakit” vases, styling fresh botanicals sourced directly from New York’s local flower markets. The asymmetrical composition and subtle Japanese aesthetic captured widespread acclaim and interest from global press and VIP attendees.

2. Vacuum-Packed Floral Chandelier

As a visual centerpiece, countless sheets of fresh flowers sealed in transparent vacuum packaging were suspended to form a massive floral chandelier. This juxtaposition of living botanicals and industrial vacuum seals created a sensory-driven, forward-thinking installation.

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【中文简体字版本 / Simplified Chinese Version】

MAZDA 马自达 × plantica | 纽约国际车展前夜展「Sense of…」空间花艺装置

2016年3月22日,在纽约国际车展(NYIAS)正式开幕前夕,日本汽车品牌马自达(MAZDA)举办了名为「Sense of…」的特别预展与媒体发布会。plantica 受邀全面担纲主展区与贵宾区的花艺与空间美学呈现。

展览呼应“Sense of…”的主题,通过全方位的空间语言,完美诠释了契合马自达“人马一体”与“魂动(KODO)设计”理念的东方美学精髓——在动与静的强烈对比中唤醒人类的五感共鸣。

艺术亮点:生花插花与真空花艺吊灯的交织

1. 原创花器「Ikebanakit」与在地花材的插花艺术

在公共展区与VIP贵宾休息室中,plantica 运用品牌原创花器「Ikebanakit」,以当天在纽约当地花市采购的新鲜花木为素材,创作了一系列兼具留白与不对称构图张力的生花作品。其深厚的日式插花美学底蕴,获得了来自全球的各大媒体记者与受邀贵宾的一致赞赏。

2. 真空封装花艺装置“繁花吊灯”

作为会场的创意视觉焦点,团队运用工业级真空包装技术将新鲜花卉封入平整透明的胶片中,悬垂矩阵组合成一座漂浮于半空的“花卉吊灯”。纯粹的自然生命力与现代工业材质形成强烈对照,缔造出极富未来感与感官震撼力的艺术空间。